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UX Collective

Are synthetic users (really) the future of UX research?

Human-centered design demands a limited use of AI-generated personas, if at allA big debate among UX researchers is whether to use synthetic users in their studies. There’s one group of researchers who consider it no less than an abomination, unethical to...

Topics: UX Research

Entities: UX Research

UX Collective

AI: incidents by design

When safety is optional, and capability is urgent, incidents are not accidents. They are what we (consciously or not) designed and built for.AI makes headlines almost every day. And most days, they read like science fiction. Except they are not.Last year,...

Topics: UX Research

Entities: UX ResearchClaudeGoogleAnthropicOpenAI