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Design Week

Does brand design have a longevity problem?

In an attention economy addicted to viral hype and disposable rebrands, Span’s Bud Rodecker argues that designers must stop chasing launch-day novelty and start building identity systems fit for a century.

Design Week

Mother Design exercises restraint with new M&S pack system

Looking to classic information design rather than high-street rivals, Mother Design creates a restrained, typography-led packaging identity across Marks & Spencer’s Home and Lingerie ranges.