Technological efficiency meets high-end service: a luxury hotel lobby where AI-driven recommendations are seamlessly integrated into the check-in process, offering convenience while raising questions about the role of the human touch.Everyone’s spending a fortune making AI smarter. Hospitality and retail solved the part that actually matters, decades ago.The biggest tech companies on earth will spend close to seven hundred billion dollars this year building artificial intelligence. Microsoft alone is in for about a hundred and ninety billion in infrastructure. Even after spending that, it’s hedging on the intelligence itself. Its own product, Copilot, quietly swaps between ChatGPT, Claude, Gemini, and Microsoft’s homegrown AI, picking whichever one fits the moment.Microsoft then told its customers not to get attached to any of them.That means the company pouring the most money into...