The trusted face is the mask, but the machine underneath doesn’t know when it’s wrong, and that’s exactly what you won’t check.The more we trust a name, the less we question the machine wearing it, and the more that name has to lose when the machine is confidently wrong.A few weeks ago my team spent an hour arguing about whether to lie to people.We were designing the onboarding for an AI product, the first time user experience that tries to prove the product is worth their time. The fairly insignificant thing we were fighting about was whether to add a little animation that made it look like the software was thinking hard, adding a few seconds to the flow when really it could have been instantaneous.A spinning “analyzing your answers…” moment where we could inject some language and brand feel into otherwise straightforward flow. A fake insight or two we’d basically hard-code to make...