For its 175th anniversary, The New York Times created a custom 175 mark and identity system to use across editorial, opinion, advertising, events and marketing. The anniversary programme also included a celebration and exhibition at Spring Studios, plus a social campaign, film series, photojournalism tour of university campuses and an identity for The Times’s NYC Marathon team. Creative Director Jessi Brattengeier led the work alongside The Times’s in-house Culture and Comms Design team and a roster of select partners.