Products ship with the same AI panel; people hunt for the off switch, and spend has outrun returns. Build features with AI, not AI features.Illustration by Jon Sabutis, built in HTML and CSSOpen any product you pay for and look at the top right corner. There is a sparkle. Behind it is a panel that slides in from the right, says “Ask anything”, and offers three suggestions you did not ask for. Close it and it comes back after the next update, sometimes with a new name.I should be the last person to complain. I write code with AI every working day. When I built 131 variations of one button to study hover feedback, a model wrote most of them. My design files are generated from code that AI wrote. I am about as far from a sceptic as a designer gets, and I still spend part of every week looking for the switch that turns a sparkle off.That is the gap this piece is about. The tools got...