UX designers are not designing interfaces, they design personalities
How tech culture impacts how we understand ourselves through appsPhoto by blue sky on UnsplashIn the last 20 years, the tech world has transformed parts of humanity into one-dimensional digital zombies. Sadly, you can hold me personally responsible. Let me tell you why. It started in 1995, when I was 12 years old, and our household got access to the web. An internet connection was needed because my parents had an advertising agency located in an office next to our house. The World Wide Web allowed my folks to send documents to print shops without having to drive there in person.My parents’ agency did things like branding, marketing campaigns, and product packaging designs. In the mid ’90s, my parents’ clients understood that the internet was ‘the next big thing.’ They said that ‘they had to do something with the internet.’ In other words, they wanted a website. There was no real...
Topics: UX Research
Entities: UX ResearchGoogle