AI is bringing content design, enterprise content strategy, knowledge management, and model behavior into the same user experience. Our ways of working haven’t caught up.Image generated by ClaudeImagine a finance manager trying to understand why a supplier hasn’t been paid.The enterprise application shows that the invoice has been approved. The manager asks the AI assistant when the supplier can expect payment, and the assistant explains that the invoice has completed the approval process and is ready for payment.Except it isn’t.The invoice is blocked because of a discrepancy between the invoiced amount and the purchase order. Approval and payment eligibility are different things, governed by different parts of the business process.The assistant hasn’t necessarily misunderstood the approval status. But it has failed to understand what that status means in relation to everything...