How to sell design and show the impact of design outcomes to business and finance leaders.Many years ago a business unit CFO told me: “I don’t need another presentation explaining why design is important. I need to know whether investing another million dollars in design will outperform investing it in engineering or marketing.”That conversation changed how I talk about design. Showing the value of design with quantitative data is one of the greatest challenges for a design leader. Our field has been a C-suite priority for years, but it’s still treated as a secondary contributor to business performance.And part of that is on us. Many of us think of ourselves as artists of digital businesses, creative outsiders in conversations where everyone else talks numbers.That may be true, but it sounds too convenient. We design products, so we have to lead with business outcomes: know our...