The taste paradox: why the skill everyone says matters is the one we’ve stopped building
We keep saying taste is the last human advantage, but we’ve built a world (and now tools) that make it almost impossible to develop, and we’re responding by de-risking even furtherStill from Fantastic Planet, 1973Most designers and creatives seem to agree that taste and, with that, being able to not only judge what’s good but spot the potential, the spark that might make the difference, is the thing that truly matters and will continue to matter when creating in the age of AI.But, and it’s a big but, I believe taste in its purest form is fighting the death rattle right now.I believe that even the most tasteful people you know aren’t taking enough risks when it comes to developing their palate, and I believe that we, as a society, have forgotten what made things tasteful in the first place.Why it’s important we address this now.There’s a consensus across product leaders, and that is...
Topics: UX Research
Entities: UX Research