A model for AI-enabled UX research where the researcher governs.A UXR researcher governing AI (AI generated)For a few years now, the UX research field has been arguing with itself over whether AI is coming to replace us or whether AI can’t do “real” research and we need to hold the line. Is AI coming to replace us? Should we use AI to automate research? Can AI conduct “real” research? Research is about asking questions. However, we can ask better questions about AI in UXR.We don’t need to ask whether AI can do research. It’s already doing it, and it’s doing it in your org right now, whether or not a researcher is involved. Product managers are pasting interview notes into a model and asking AI to “find themes.” Designers are generating synthetic feedback on wireframes. Executives are asking a chatbot what users think. Research is being democratized whether we govern it or not.So the...