Modern creative work was assembled in the mid-century ad agency, and UX inherited the whole show. Now is time for a reset in the age of AI. AI assisted.The rituals of the 1960s ad shop — the whiskey, the pitch room, the account man, the campaign— still shape how UX teams fail in many environments. We have to change that.Auteur: a film director who holds primary creative control and stamps a distinct, recognizable personal style, vision, and thematic focus across a body of work, much like a novelist or painter.Walk into a mid-century advertising office and you would see the whole apparatus of modern creative work already assembled: the pitch room, the account man, the campaign, the auteur with the corner office.I can almost remember the smell of peaty whiskey and stale cigarettes from one of the my favorite shows ever, Mad Men, and I also recall how it characterized advertising in a...